However, most current in-vehicle infotainment (IVI) systems don’t meet these expectations, especially when compared to the responsiveness, freshness and feature-richness of smartphones.Īccording to a study by J.D. With all this power in the palm of their hand, consumers naturally want to bring it into the car. What’s more, they connected navigation with all other aspects of your digital life, bringing your contacts, music, favorite destinations right into your car. These little devices brought big changes to the way we navigate, offering easy online search, regular updates and rich data on everything from traffic to local businesses. In the mid-2000’s, smartphones began to leverage GPS – changing the navigation game as we know it. Fast forward to today and it’s all about design and having the slickest infotainment system with multiple screens and the best connectivity.Īs the battle lines move from under the hood to behind the dashboard, let’s explore what triggered that shift, what challenges carmakers face in bringing a more connected experience into the vehicle, and what solutions can help them drive the next generation of embedded navigation. But for the carmakers tasked with building in-dash navigation that lives up to these demands, it’s taken serious time, money and effort to reach where we are today – and the journey is far from over.įor decades, competition in the automotive industry has focused on who has the most horsepower, top fuel economy or fastest acceleration. Consumers have come to expect features like these as a given. It streams music, sends texts, shares real-time traffic info and even drives autonomously in controlled situations. The modern automobile is a moving marvel of innovation.
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December 2022
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